It seems that everywhere you look, there are social media consultants and marketing professionals. Many of these folks make a living in part by helping integrate their employer or client’s social media strategy into their website’s SEO (search engine optimization). The businesses have invested time, effort and money into their search engine strategies, PPC and CPC advertising. Is all of that about to change? Enter Siri.
Apple’s hot new feature for the iPhone 4s is called Siri. Dubbed the ‘intelligent assistant‘, Siri is here to help. Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it.
Does this pose a challenge or dare I suggest ‘threat’ to Google or for that matter any Search Engine? Its plausible.
Technology and how we leverage it changes over time. Just look at how the Sony Walkman and similar devices bowed to the advent of the iPod. The original Brick mobile phones morphed into smaller cell phones that eventually became ‘smart phones’ like the iPhone and Androids we have today.
Google’s Eric Schmidt says “Siri poses a competitive threat to Google’. According to this article at TUAW, Schmidt indicates …. He refers to Siri when he is discussing the evolution of technology and how popular technology (presumably Google’s search engine) is replaced by new models. Siri is one of these new models. Schmidt calls Siri a “significant development” and says it is an “entirely new approach to search technology.”
Are we becoming lazy or is this just a natural progression of technology evolving? Certainly Apple is leveraging technologies, improving them and making them their own. Should we as individuals and businesses see this as a headline of things to come or recognize that those things are already here? Should we be planning a future with an automated search through our own personal voice activated search assistant? I think so.
If we see this in our Mobile Phones now, it is also plausible that Siri could be integrated into our laptops, iPads, desktop computers, television sets, refrigerators, cars and other transportion vehicles. What about bus stops, supermarkets and other retail outlets as an on location personal assistant? Physician Offices and outpatient clinics or help desks anyone?
I can see and hear it now….
“I’m out of Milk, Order Two Gallons to be delivered before tomorrow morning” (awesome for parents)
“How long are the lines at the supermarket?
“I need an affordable and recommended cardiac physician that accepts my insurance”…..(bypass the insurance referral process)
“My computer is running slow, diagnose and fix”
“I’m at 17th and Girard Avenue in Philadelphia, How long till the next bus arrives?”
Here are some of the potential implications of this technology.
Job creation (Siri (Voice search / integration consultants)
Conversely, SEO and Traditional Marketing professionals may need to adjust their strategies
Businesses may need to plan for Voice activated strategies that will keep them at the foremost of Voice Search instead of traditional search engine optimization, CPC, PPC, Adwords strategies.
Adoption of Mobile Marketing and Voice Search Optimization (will that be the new buzz word or industry?)
What are your thoughts about Siri Intelligent Assistant technology? Opportunity?
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