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Social Media effects on worldwide populations

Some interesting stats to be aware of that point to mass acceleration of changes through the penetration of Social Media and Technology.

  • If Facebook were a country then it would be the 4th largest country in the world.
    China will soon be the #1 English speaking country in the world.
  • There were 88 billion searches on Google in one month in 2014 versus 2.7 billion searches on Google in 2007.
  • The number of text messages sent per day exceeds the total population of the planet!
  • There are 220 babies born in China every 41 minutes every day!
  • There are 1330 babies born in India every 41 minutes every day!
  • Half of all knowledge a student learns in school during 1st year is outdated by their 3rd year.

Numbers Don’t Lie – More Social Media Marketing Stats to Amaze!

Todd Wasserman of Mashable just released a new infographic that further bolsters the incredible reach of social media marketing. Every time I see one of these, I think that it can’t get anymore incredible. When I talk to people both consumers and business owners, I still get a good bit of skepticism and hesitation. At 40 years old, I feel that I have been in a position during my life to watch this amazing rise of technology. As a kid we had a 13 inch black and white TV. Then at some point the “magic” of a remote controlled TV and a cordless phone appeared. After that, personal computers like the Apple IIe and the Commodore Vic 64 came into the picture. I can still hear my Dad telling me, “Computer? Bahh, you don’t need one of those things.” Then when the internet started coming to fruition and AOL was pretty much the only player for internet service, I can remember sitting and waiting upwards of a half an hour waiting to connect via a telephone modem.

Now, we have smart phones that are as fast as some laptops. Text messaging, instant messaging, Skype, QR Codes, Foursquare, YouTube the list goes on. Yet, still there are many people out there that refuse to acknowledge this phenomena that is now the status quo. Most of the push back I get is from people who are intimidated by technology because they are ignorant. Social Media Marketing is here to stay, and it will without a doubt change the way business is done. It already has! Take a look at this infographic and try to argue with the facts. Facebook is now at 750 Million users! 381,576,305 check ins on Foursquare last year? These are hard facts. Do you think many if any print ads or TV commercials for that matter can boast these same figures? Me neither. So get on the Social Media Marketing train. If not you will be left behind.
As always, consider our expertise at s0cialm3dia.com and JiffyHits.com and find out the many ways we can help your business with our competitive advertising and media services.

Siri, “Should my Business Have a Plan for Voice Search Optimization?”

It seems that everywhere you look, there are social media consultants and marketing professionals. Many of these folks make a living in part by helping integrate their employer or client’s social media strategy into their website’s SEO (search engine optimization). The businesses have invested time, effort and money into their search engine strategies, PPC and CPC advertising. Is all of that about to change? Enter Siri.

Apple’s hot new feature for the iPhone 4s is called Siri. Dubbed the ‘intelligent assistant‘, Siri is here to help. Siri on iPhone 4S lets you use your voice to send messages, schedule meetings, place phone calls, and more. Ask Siri to do things just by talking the way you talk. Siri understands what you say, knows what you mean, and even talks back. Siri is so easy to use and does so much, you’ll keep finding more and more ways to use it.

Does this pose a challenge or dare I suggest ‘threat’ to Google or for that matter any Search Engine? Its plausible.

Technology and how we leverage it changes over time. Just look at how the Sony Walkman and similar devices bowed to the advent of the iPod. The original Brick mobile phones morphed into smaller cell phones that eventually became ‘smart phones’ like the iPhone and Androids we have today.

Google’s Eric Schmidt says “Siri poses a competitive threat to Google’. According to this article at TUAW, Schmidt indicates …. He refers to Siri when he is discussing the evolution of technology and how popular technology (presumably Google’s search engine) is replaced by new models. Siri is one of these new models. Schmidt calls Siri a “significant development” and says it is an “entirely new approach to search technology.”

Are we becoming lazy or is this just a natural progression of technology evolving? Certainly Apple is leveraging technologies, improving them and making them their own. Should we as individuals and businesses see this as a headline of things to come or recognize that those things are already here? Should we be planning a future with an automated search through our own personal voice activated search assistant? I think so.

If we see this in our Mobile Phones now, it is also plausible that Siri could be integrated into our laptops, iPads, desktop computers, television sets, refrigerators, cars and other transportion vehicles. What about bus stops, supermarkets and other retail outlets as an on location personal assistant? Physician Offices and outpatient clinics or help desks anyone?

I can see and hear it now….

“Siri”…..

“I’m out of Milk, Order Two Gallons to be delivered before tomorrow morning” (awesome for parents)
“How long are the lines at the supermarket?
“I need an affordable and recommended cardiac physician that accepts my insurance”…..(bypass the insurance referral process)
“My computer is running slow, diagnose and fix”
“I’m at 17th and Girard Avenue in Philadelphia, How long till the next bus arrives?”
Here are some of the potential implications of this technology.

Job creation (Siri (Voice search / integration consultants)
Conversely, SEO and Traditional Marketing professionals may need to adjust their strategies
Businesses may need to plan for Voice activated strategies that will keep them at the foremost of Voice Search instead of traditional search engine optimization, CPC, PPC, Adwords strategies.
Adoption of Mobile Marketing and Voice Search Optimization (will that be the new buzz word or industry?)
What are your thoughts about Siri Intelligent Assistant technology? Opportunity?

Again, always consider looking at the expert help that our firm can offer to your online business marketing and growth plans. Our services s0cialm3dia.com and jiffyhits.com have been designed to be extremely effective in getting your business noticed and contacted by potential customers!

Mobile Apps – Quickly Becoming the Norm for Mobile Commerce

As we all know, especially in light of the recent passing of Steve Jobs, smart phones and tablet computers are very rapidly becoming commonplace for most people. They (thanks to Mr. Jobs) have become the latest tech bust out that everyone is talking about and purchasing. Along with this proliferation of mobile devices has come the explosion of mobile commerce helped primarily by mobile apps.

Mobile Apps (Applications) are defined by Wikipedia as ”computer software designed to help the user to perform specific tasks.” These tasks can encompass a very wide span of functionality. Whether it is finding a local restaurant or bar, keeping score on the golf course, as a substitute for your TV remote, online banking, reading ebooks, or keeping in touch with your Alma mater, as Apple’s slogan goes “There’s An App For That”.

An article in the New York Times discussed how mobile app revenue is slated to upwards of $38 Billion by 2015. Do you remember not that long ago when iphones didn’t exist? That was only about 5 years ago. Now there are over a half a million apps available from Apple and approximately 400,000 from the Android Market. Just in the 1st Quarter of 2011 there were over $25 million in purchases through mobile apps. Incredible. According to Forrester Research, it’s just the beginning.

The explosion of app innovation that started on the iPhone and then spread to Android devices and tablets will continue to drive tech industry innovation and have far-reaching pricing and go-to-market implications for software and services providers. A second round of innovation will leverage the intersection of cloud-based services; Smart Computing; and newly app- and Internet-enabled devices like cars, appliances, and entertainment systems. The development of this mobile “app Internet” with hybrid local and cloud-supported applications will not only foster huge levels of innovation but also open up new services opportunities around the creation and management of these B2C, B2B, and B2E apps. The mobile app Internet will also change the way software is priced and designed.

I’m sure if you are reading this and you have a smart phone, you have downloaded at least one or two apps by now. You may even have a go to app that you really can’t live without. For me, it’s the Bank of America Mobile Banking App. Whether or not you are a fan of the current banking situation, it doesn’t mean that you shouldn’t take advantage of what they have to offer to make your everyday life a little more manageable. I am a B of A customer and the app is simple, easy to use and very efficient. I have been in line on an impromptu shopping trip with a larger ticket item in my hand, only to realize that I may not have enough in my debit card account to cover it. So I don’t have to use a higher interest credit card, I just pull out my Android phone, log in to the app and transfer the necessary funds from my savings account. Easy as pie.

This will become even more commonplace going forward. The great thing about mobile apps is that they can be totally customized for just about any business or service. The vital piece is that you are making it easy/easier for your clients and customers to find you, communicate with you, and purchase from you. All through a FREE app. Conversely, it gives you a platform to communicate with your customers quickly easily and right to the palm of their hands.

So if you are a business that needs to expand your reach and you want to become more accessible to your customers, give us a call. s0cialm3dia.com is now developing mobile apps for our clients. We will be happy to meet with you to see how we can tailor make an app that will differentiate your business from the rest of your competition. Also, our jiffyhits.com website traffic service can get your website seen by more eyes and increase your site’s search engine rank and social media penetration metrics.

Half of the U.S. Adults Who Have Cell Phones Have a Mobile App

Mobile apps are beginning to take hold in the business world, my favorite research firm Pew Internet, released a whopper of a report detailing the continued acceptance and growth of mobile apps.

The latest survey notes that adults in the US are accepting mobile apps and are getting app ready phones at a decent pace.

The share of adult cell phone owners who have downloaded an app to their phone nearly doubled in the past two years – rising from 22% in September 2009 to 38% in August 2011 – according to a new survey by the Pew Research Center’s Internet & American Life Project. The share of U.S. adults who purchased a phone already equipped with apps also increased five percentage points in the past year, from 38% in May 2010 to 43% in the current survey.

When both groups are accounted for—those whose phones came equipped with apps and those who have downloaded their own—fully half of U.S. adult cell phone owners (50%) now have apps on their phones. In May 2010, that figure stood at 43%. Looking at all U.S. adults, 42% now have cell phones with apps.

Additionally, 1 in 10 US adults now own a tablet computer. Of those tablet owners, 75% of them have uploaded apps to their device, which translates to 8% of all US adults. WOW!

While the numbers of users are increasing, it is however in a somewhat limited demographic.

App downloading on cell phones remains concentrated among young adults, those with higher incomes and education levels, and those living in urban and suburban areas. In May 2010, cell phone app downloaders were also disproportionately male when compared with the full U.S. adult population, but the gap between men and women has decreased.

But what this tells us is that with the number of app downloads comes a trend towards Americans going more mobile. They are releasing themselves from the binds of a desktop computer, and doing more on their laptops, smart phones, and tablets. But just because people are downloading apps, doesn’t mean they are necessarily using them. Only about half of the people who have mobile apps on their cell phone use them at least once a week. That means your app actually has to serve a specific function or need to the end user. It can’t just look cool, it actually has to do something.

Small businesses, restaurants, bars, and real estate agents are just a few of the industries that can benefit from apps. You see that evident in apps like Urbanspoon, and Yelp. The best part about getting into the mobile app game is that it’s easy and pretty inexpensive. Mojo Social Media Marketing now offers custom made mobile apps for all types of businesses and for a price that won’t blow your budget. Contact us for more information, or if you would like us to come to your office to give a presentation to your company as a whole.

We are ready to help propel you into the digital age and give you that edge that will differentiate you from the rest of the pack. Check us out at s0cialm3dia.com and JiffyHits.com to find out how we can help your business with our competitive advertising and media services.

Apple Continues It’s World Dominance

Unless you have been living under a rock for the last 5 years or so, you have heard of Apple. Not the fruit that got Adam and Eve in trouble, but the computer and mobile phone juggernaut that has taken the world by storm.  Their fist quarter earnings results were just posted yesterday, and it’s almost too unbelievable to be true.

Apple has changed the face of personal computing, smart phones, digital music as well as the way business is done around the world. According to Mashable earnings numbers:

  • Apple sold 37 million iPhones in the quarter, a 128% jump over the comparable quarter in 2010.
  • iPad sales hit 15.4 million, a rise of 111%.
  • Mac sales were 5.2 million, an increase of 26%.
  • Apple sold 15.4 million iPods, a number which is down 21% as the iPhone cannibalizes sales of more limited-function devices.
  • Apple now has $97.6 billion in cash on hand.
  • Revenues from iTunes hit $1.7 billion. More than 140 million apps and pieces of content were downloaded on Dec. 25.
  • There are 1.5 million iPads being used by educational institutions.
  • iCloud has 85 million users. There are now 550,000 apps available. Developers of such apps have earned more than $4 billion$700 million in Q1.
  • Apple Stores produced $6.1 billion in revenues for the quarter. The average revenue per store was $17.1 million vs. $12 million last year. There are about 22,000 visitors per store per week.
  • Apple’s revenues for the quarter were higher than the company’s revenues for its entire fiscal 2009.

Again, keep in mind that this is for a 3 MONTH period.  Not a year or 2 years, 3 months.  It’s absolutely staggering.

Let’s review a couple of these metrics. 37 million iPhones and 15.4 million iPads.  That’s over 52 MILLION mobile devices that entered the marketplace. On Christmas Day alone (just one day) there were 140 MILLION apps and other pieces of content downloaded. The developers of those apps earned $700 Million just in those 3 months.

Here at mojosocialmedia.com and JiffyHits.com, we are passionate about educating and helping businesses and services of all sizes on how to utilize mobile platforms to maximize profitability. As of only about 5-6 years ago, mobile apps did not exist. They are now a unique stream of revenue for thousands of people. $4 billion was earned by app developers. If these apps were not solid successful platforms for business, do you think they would have earned so much in such a short time?

It’s sometimes difficult to change the way you do business. Just think of the way the basic PC changed the office environment. It’s rare, but you hardly hear people today saying that a PC has made their business less profitable. The same goes for mobile apps and digital marketing.  These new platforms are not only revolutionizing the way business is done, but they also are streamlining the process and making businesses more efficient. Isn’t that a good thing?

Traditional marketing such as print ads, radio commercials, and bulk mailers are usually pretty pricey and their success is incredibly hard to measure.  What type of analytics do you get from them? Little if any.  But utilizing the incredible technologies that are available and harnessing their power to reach your audience with a custom message about your business is just how it’s done today.

Think about it. There are after these 3 months, 52 million more ways to reach a potential client. It’s up to you to get yourself in front of those eyeballs. It’s a whole new business world. Don’t get stuck in the dark ages.

For more information on digital and social media marketing, as well as mobile app development, please contact Mike Zimmerman at 209-645-8092.